Find a facility
Concepted and redesigned A Place for Mom's highest-traffic landing page to improve engagement and conversion.
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Personalization
Proposed and designed the care quiz flow to help users understand what they're looking for, driving better conversion rates for the site.
Navigation
Reimagined the information architecture and navigation experience to improve discoverability and engagement.
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A/B testing
Conducted A/B testing across key pages to gather insights and refine the user experience.
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Articles & pillar pages
Redesigned different article and pillar pages based on requirements from Content and Product teams, along with other supporting components.