Overview
350NYC — the local affiliate of global climate network 350.org — needed a campaign site to push legislation for clean energy adoption by 2030.
Problem
The Earth Bill needed public support to move forward, and 350NYC had no way to collect pledges or educate people at scale.
What I did
- Mapped the site structure to serve two goals at once: collecting pledges from individuals and organizations, and educating visitors on the bill
- Designed wireframes for every core page, from the pledge flow to educational and networking resources
- Built the information architecture to support the campaign's engagement goals end to end
Outcome
A live campaign site (earthbill.org) that continues to collect pledges and spread the word on the Earth Bill.